Pontiflex Announces Spanish Language Capabilities for Mobile Sign-up Ads

“The Hunger Project has a presence in 12 countries, including Mexico and Peru,” said Sara Wilson, communications & new media officer, The Hunger Project. “With Pontiflex, we can now reach and communicate with a wider audience in the U.S. about topics that are meaningful to them.”

Hispanics account for a large slice of U.S. consumer spending and are becoming one of the most mobile-savvy segments of the U.S. population. Omnidirect reports that at three times the annual growth rate of the general market, U.S. Hispanics total 47 million people and spend roughly $1 trillion per year. Zpryme Research also projected that U.S. Hispanics spent $5.15 billion via mobile devices over the 2011 holiday season.