Pontiflex Announces Spanish Language Capabilities for Mobile Sign-up Ads

Press release (Feb. 8, 2012) — Pontiflex Inc., a mobile and online sign-up ad platform, announced new Spanish language capabilities. With the Pontiflex mobile sign-up ads platform, The Hunger Project is running Spanish language sign-up ads on iPhone, iPad and Android devices to connect with Hispanics in the U.S. and around the world to help drive donations.

Businesses and agencies of all sizes are using Pontiflex mobile sign-up ads to acquire new U.S. Hispanic customers and get returns on every ad dollar. The Hunger Project, a global nonprofit dedicated to ending hunger and poverty, has recently launched a mobile sign-up advertising campaign. In 2012, The Hunger Project is partnering with Pontiflex to run mobile sign-up ads, which allows the organization to reach U.S. Hispanics as they engage with their mobile devices, increase the size oftheir in-house e-mail database and help drive donations.

“The Hunger Project has a presence in 12 countries, including Mexico and Peru,” said Sara Wilson, communications & new media officer, The Hunger Project. “With Pontiflex, we can now reach and communicate with a wider audience in the U.S. about topics that are meaningful to them.”

Hispanics account for a large slice of U.S. consumer spending and are becoming one of the most mobile-savvy segments of the U.S. population. Omnidirect reports that at three times the annual growth rate of the general market, U.S. Hispanics total 47 million people and spend roughly $1 trillion per year. Zpryme Research also projected that U.S. Hispanics spent $5.15 billion via mobile devices over the 2011 holiday season.

In addition, Hispanics in the U.S. index very highly when it comes to mobile usage. According to AdvertisingAge, 44.7 percent of U.S. Hispanics use smartphones. The U.S. Census Bureau also states that Hispanics are the fastest growing demographic segment and will account for 30 percent of the nation’s population by 2050.

With the announcement, advertisers will be able to create ads in multiple languages on the Pontiflex mobile sign-up ads technology platform. When a user has activated the Spanish language setting on their mobile device, the platform automatically displays mobile sign-up ads and accompanying prompts in Spanish. As a result, Spanish-speaking people in the U.S. and around the world can view mobile sign-up ads in their native language and receive advertisements that are relevant to them.

“The U.S. Hispanic population is among the largest and most tech savvy audiences in America. It’s important that our advertisers can communicate with them in a relevant way and effectively increase the reach of their branding and acquisition campaigns,” said Zephrin Lasker, CEO and Co-founder, Pontiflex. “We’re happy to help advertisers get their message to a universe of engaged people who are actively engaged with their mobile devices.”

To learn more about Pontiflex’s Spanish language capabilities, visit: http://pontiflex.com/mundo/