Getting to Aha!
Poor messaging holds you back from getting the gifts you seek.
Aha! actions
- Develop a comprehensive style guide you and your colleagues can refer to. Bonus: This vastly reduces the questions you're asked and the amount of editing you have to do.
- Build your all-organization team of effective fundraisers. Start by asking for their help. Then train them in messages and delivery. Ongoing support is a must.
Three steps to aha! messages
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