Getting to Aha!
Poor messaging holds you back from getting the gifts you seek.
The potential is huge, and the process is doable and tested. Here are my recommendations for your first three steps to aha! messages:
1. Ensure that your organization's strategy and goals are crystal clear. I can't tell you how many times I've been hired to develop messages for an organization but can't get to ground zero because there's no agreement on organizational direction and goals.
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