Getting to Aha!
Poor messaging holds you back from getting the gifts you seek.
3. Start with your tagline — less is more. It's always harder to write something shorter than longer, and your tagline is as short as it gets. It is the absolute essence of your messages. Moreover, your tagline development process builds the insights you need to craft a potent positioning statement, key messages or talking points, and your elevator pitch outline.
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
