Getting to Aha!
Poor messaging holds you back from getting the gifts you seek.
In the end, relevance is the be-all and end-all of aha! messages. When aiming to increase relevance, it's imperative to go beyond delivering a relevant fundraising message here and there. The real challenge is to consistently deliver memorable and motivating messages that pierce the "so what." Aha!
Nancy Schwartz is president of Nancy Schwartz & Co.
and author of the Getting Attention! blog. She also is a member of the FundRaising Success Editorial Advisory Board. Reach her at nancy@nancyschwartz.com
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