Getting to Aha!
Poor messaging holds you back from getting the gifts you seek.
The bad news is that most nonprofits (there's a 76 percent chance that means you) admittedly do a poor job, despite their efforts. Their key messages don't connect to the people who need to hear them, and they generate a "so what, who cares?" response rather than an aha!
The great news is that fixing the problem is highly doable and promises vastly greater success in advancing your mission than you're experiencing now. It's incumbent upon executive directors, board members and key fundraisers like you to lead the charge to make your messages relevant. Here are the survey findings and several ways to cut the mess from your messages right now:
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
