Getting to Aha!
Poor messaging holds you back from getting the gifts you seek.
84 percent of organizations characterize their messages as difficult to remember.
Most organizations report that their messages suffer from lack of inspiration (70 percent generate a "so what?") and poor targeting to audience wants and needs (70 percent spur a "who cares?"). Twenty-six percent of nonprofits describe their messages as confusing. Ugh!
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