Getting to Aha!
Poor messaging holds you back from getting the gifts you seek.
Relevance blocked by lack of focus and expertise.
The leading obstacles to messages that connect are 1) messages are a low priority, compared to other fundraising and marketing tasks (28 percent); and 2) lack of expertise (27 percent).
The irony here is that while so many put message massage aside to get fundraising campaigns out the door, they weaken those campaigns by featuring irrelevant messages. I urge you to take some time to craft aha! messages, as you continue to get campaigns out the door at a bit slower pace.
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