Getting to Aha!
Poor messaging holds you back from getting the gifts you seek.
Aha! actions
- Make messages a priority.
- Build time for message development into all fundraising campaigns.
- Bring your leadership and colleagues on board at the beginning, harvesting their message ideas and clarifying what it takes to craft messages that connect.
Challenge: Inconsistency triumphs
Leaving confusion and annoyance in its path.
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