Getting to Aha!
Poor messaging holds you back from getting the gifts you seek.
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Here's the rub: Fewer than half of nonprofits report consistent use of their messages across campaigns, platforms and target audiences. As a result, fewer prospects and donors recognize or repeat those messages and are likely to be annoyed and not pay attention the next time.
Make it easy for your prospects to recognize that communications are coming from your organization by being consistent — in language and tone — in your outreach to each audience.
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Nancy Schwartz
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