Special site
Nonprofits that register with YouTube get access to a free nonprofit-specific YouTube channel, where they can post everything from footage of their work in the field to public-service announcements to interviews with celebrity activists. The channel allows viewers to engage with a nonprofit by exchanging messages, subscribing to its videos and posting comments about what they’ve viewed. There also is a viral-marketing element to the program, since viewers can electronically share content with friends.
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Special site
Nonprofits that register with YouTube get access to a free nonprofit-specific YouTube channel, where they can post everything from footage of their work in the field to public-service announcements to interviews with celebrity activists. The channel allows viewers to engage with a nonprofit by exchanging messages, subscribing to its videos and posting comments about what they’ve viewed. There also is a viral-marketing element to the program, since viewers can electronically share content with friends.