YouTube, owned by the search giant Google, has a unique status as a video-based, social-media site — a fact immensely appealing to the nonprofits already using it. Those organizations say video’s immediacy — its extraordinary potential to engage people in a direct, sensory way — will make the partnership between YouTube and nonprofits effective.
Do You YouTube?
YouTube, owned by the search giant Google, has a unique status as a video-based, social-media site — a fact immensely appealing to the nonprofits already using it. Those organizations say video’s immediacy — its extraordinary potential to engage people in a direct, sensory way — will make the partnership between YouTube and nonprofits effective.