“YouTube is providing a way for nonprofits to get their message out over video, which can be very powerful,” says Jove Oliver, director of marketing and communications for the Clinton Global Initiative, one of the first organizations to participate in the YouTube Nonprofit Program.
Nonprofits that partner with YouTube can embed a Google checkout donation button on their individual channel — the page that displays their video content — allowing donors to make contributions directly from YouTube instead of being routed to the organization’s homepage. Google has offered to process all donations coming from YouTube for free until at least the end of 2008.
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“YouTube is providing a way for nonprofits to get their message out over video, which can be very powerful,” says Jove Oliver, director of marketing and communications for the Clinton Global Initiative, one of the first organizations to participate in the YouTube Nonprofit Program.
Nonprofits that partner with YouTube can embed a Google checkout donation button on their individual channel — the page that displays their video content — allowing donors to make contributions directly from YouTube instead of being routed to the organization’s homepage. Google has offered to process all donations coming from YouTube for free until at least the end of 2008.