Fjeld points to the popularity (based on the number of hits it received) of a video interview with Chi Cheng of the rock band Deftones about the importance of political involvement as evidence that the YouTube Nonprofit Program is an effective way to propagate her organization’s message.
“We’ll be a lot more successful with our demographic with this [program],” Fjeld says. “YouTube is unlike other mediums: It gives us the ability to touch people and get our message out in a more direct way.”
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Fjeld points to the popularity (based on the number of hits it received) of a video interview with Chi Cheng of the rock band Deftones about the importance of political involvement as evidence that the YouTube Nonprofit Program is an effective way to propagate her organization’s message.
“We’ll be a lot more successful with our demographic with this [program],” Fjeld says. “YouTube is unlike other mediums: It gives us the ability to touch people and get our message out in a more direct way.”