Positioning Your Board for Effective Fundraising

First, Weisman addressed some concepts that nonprofit staff need to keep in mind. Among them:

1. Board members need to be involved in fundraising. Not all board members are aware that they're expected to fundraise, and fundraising isn’t the reason people join boards. The reasons people join boards are as varied as the board members themselves _ e.g., they might have been personally affected by the cause. But fundraising is, indeed, a board member responsibility.

2. Fundraising doesn't necessarily require asking for money. Board members can get involved anywhere in the fundraising process, not necessarily just "the ask."