Links to Blog Posts You Should Read!

Evolutionary Sense or Nonsense? Donors May Be Trusting for a Good Reason
"Now there may be some evidence from university researchers that there is an evolutionary rationale for humans to be generous toward strangers even though they are sometimes ripped off. Indeed, humans want to trust rather than distrust others." Click here to read the full post.

You've Gotta Focus
"I’m currently teaching a college course on internet marketing. This week I’m really pushing them to define their target market. Most of them are trying to say, 'Really, my market is everybody.' Are you doing this with your fundraising? If you are, 'marketing to everyone' is a sure way to fail." Click here to read the full post.