Links to Blog Posts You Should Read!

Growing Your People
"The next time you write a fundraising appeal or design an engagement campaign, think hard about whom you are engaging. Which of your audiences’ selves will be most receptive to your call to action. How can you evoke it? Too often we think narrowly about our target audiences, or we think in sterile demographic terms. Address them instead as champions of justice or devoted parents or animal lovers or practitioners of compassion." Click here to read the full post.