Links to Blog Posts You Should Read!

Growing Your People
"The next time you write a fundraising appeal or design an engagement campaign, think hard about whom you are engaging. Which of your audiences’ selves will be most receptive to your call to action. How can you evoke it? Too often we think narrowly about our target audiences, or we think in sterile demographic terms. Address them instead as champions of justice or devoted parents or animal lovers or practitioners of compassion." Click here to read the full post.

Be a Big Fish in a Small Pond
"Sometimes we really want our organization’s stories to top headlines across major outlets and reach a big, wide audience. But in these turbulent times, with headlines ranging from wars in the Mideast to the indiscretions of Schwarzenegger it is very easy for the wonderful things that your organization does to get lost in the shuffle." Click here to read the full post.