Power Shift: Succeeding Online in a Donor Centric World

For major donor treatment, Bhagat recommended organizations:

• Offer a highly personalized and donor-controlled Web and e-mail experience.
• Treat donors as serious program partners.
• Send a high ratio of cultivation to appeals.
• Provide opportunities for two-way communications.
• Give donors things they value to encourage word-of-mouth.
• Use video.
• Develop a quasi-directed giving program.

6. Empower constituents to act for you.