Power Shift: Succeeding Online in a Donor Centric World
- Know the blind spots of your existing structure and work hard to compensate.
- Centralize/concentrate your online staff where possible.
- Location of decision ownership appears to matter.
- Take planning seriously; define goals, accountability and communication scheme.
- Be mindful of the diverse skills required, and fill gaps through training and/or outsourcing.
- People:
- Vinay Bhagat
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