Power Shift: Succeeding Online in a Donor Centric World

1. Maximize your Web presence.
Make sure you have a Web presence that really speaks to donors and includes compelling content; storytelling via video; multiple tools to engage (drive e-mail capture); one core feature element and multiple secondary features; reader-oriented tabs; and all content above the fold. He also recommended that organization Web design be respectful of typical readers' Web-browsing habits by keeping content brief and offering a user-friendly design.