Power Shift: Succeeding Online in a Donor Centric World

4. Run integrated, multistep appeals.
"Multiseries campaigns don't have to be fancy," Bhagat said. "If you don't have time to create different messages, simply resend the original e-mail." Just add "Reminder" or some other indicator to the beginning of the subject line, e.g., the subject "Please Renew Your WWF Membership" in the first e-mail can be changed to "Reminder: Renew Your WWF Membership." Integrate appeals across channels, incorporating the images used in direct-mail campaigns into e-mails and coordinating the timing of on- and offline appeals.