DM Diagnosis: What’s Not to Love?
Premiums with life spans still work … and might even end up on eBay!
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I'm guessing that round-trip premiums like the toothbrush and American flag have longer shelf lives than many organizations typically see because they can be made into annualized, mission-driven campaigns.
There is one caveat to having donors return premiums to you, however. AdoptaPlatoon uses business reply envelopes, so it's picking up the tab for postage on returned premiums. If you don't use a postage-paid return envelope, you'll want to be sure the "Place Stamp Here" box indicates how much postage the premium requires if more than one First Class stamp.
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Kimberly Seville
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