DM Diagnosis: What’s Not to Love?

I'm interested to see what happens with the little box of chewing gum AdoptaPlatoon mailed earlier this year, the first front-end gift I can recall from it to keep for myself. Although the box of gum shows through a second window on the carrier, rather than being hyped with a "Free Gift" teaser or headline on the letter, the premium is downplayed. It's not mentioned until Page 5 of the letter: "If you liked receiving the small box of gum I enclosed to get your attention, then think of how much more our troops in a war zone appreciate receiving an entire box of goodies from AdoptaPlatoon!"