Premiums as Strategic Donor Benefits

Premiums also can be good one-time donor benefits for organizations that don’t want to commit to offering donors recurring benefits. But Klein says premiums should not replace the personal attention that should go into donor-relationship management. Personal thank-you notes, reports on organizational programs and successes, and personal touches through special events or phone calls are more valuable to donors than tote bags, calendars or the host of other commonly used premiums.