Focus On: Premiums: Here Donor, Donor
Premiums are vital to many direct-mail, donor-acquisition progams. But address labels alone might not do the job.
Premiums can take many forms, from traditional address labels and calendars to the more unusual seed packet or even piggy bank. What they all have in common is the ability to get the mail opened, generate higher response rates (than non-premium efforts), and drive us all crazy with worries about their up-front cost and the value/renewability of the donors they acquire.
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