Focus On: Premiums: Here Donor, Donor
Premiums are vital to many direct-mail, donor-acquisition progams. But address labels alone might not do the job.
In general, while response has shown recent softness for most premium mailers (down cumulatively 6 percent from 2003 to 2004), average gift for this period has improved (by 3 percent). Note that we saw a similar trend
with non-premium mail in that response was soft, but average gift amounts increased.
Related Content
Comments
