Focus On: Premiums: Here Donor, Donor
Premiums are vital to many direct-mail, donor-acquisition progams. But address labels alone might not do the job.
Amy Koop is an account director at ParadyszMatera, a New York-based media brokerage services company specializing in direct mail, Internet marketing, and alternative and print media. She can be reached at akoop@paradyszmatera.com.
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