Preparing for Corporate Partnerships

She recommends putting together a memorandum of understanding that outlines what both parties have committed to, outlines some key times when you’ll connect and communicate, and establishes one person — an account manager, of sorts — who will be the point of contact for the company.

Depending on its length, create a process for evaluating the partnership. How can you keep it fresh and celebrate it? Make changes according to what’s working and what might not be working.