Preparing Your Organization for Outsourcing

Another important element to have in place when working with consultants is a core message, Iaquinta says. The institution is focusing on defining three main pillars it wants to convey to prospects. It also is working to come up with messages that correlate to those pillars that work for all its constituents, whether it be prospective students, parents or graduates. Iaquinta says this will be a good starting point and then, through interviews and perhaps even focus groups performed by the consultants, the institution can fine-tune its message to get the best results. Doing this type of work in advance of working with a consultant is key, Iaquinta adds, if you want to avoid unnecessary costs.