Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
President Barack Obama and challenger Mitt Romney are employing increasingly sophisticated tools to get more people to donate to their campaigns. From text donations to sending e-mails encouraging supporters to buy T-shirts to using online video games to attract supporters to displaying actual Facebook friends who have "liked" the campaign — the candidates are counting on the "cool" factor to lure new donors, particularly Gen Xers and Gen Yers, experts say.
- Companies:
- Silverpop
- The Wall Street Journal
Related Content
Comments
