Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
"It is an entirely different motivation," he says. "Watching the Haiti earthquake coverage on TV, if I had a heart, I couldn't possibly say no to that. There's also an immediacy to that that can't be matched by asking to donate to a political campaign four months before an election. When it comes to how to tap in to the passions and interests of mobile subscribers, to me the jury is still very much out."
- Companies:
- Silverpop
- The Wall Street Journal
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