Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
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P<%2Fspan><%2Fa>resident%20Barack%20Obama<%2Fa>%20and%20challenger%20Mitt%20Romney<%2Fa>%20are%20employing%20increasingly%20sophisticated%20tools%20to%20get%20more%20people%20to%20donate%20to%20their%20campaigns.%20From%20text%20donations%20to%20sending%20e-mails%20encouraging%20supporters%20to%20buy%20T-shirts%20to%20using%20online%20video%20games%20to%20attract%20supporters%20to%20displaying%20actual%20Facebook<%2Fa>%20friends%20who%20have%20"liked"%20the%20campaign%20—%20the%20candidates%20are%20counting%20on%20the%20"cool"%20factor%20to%20lure%20new%20donors,%20particularly%20Gen%20Xers%20and%20Gen%20Yers,%20experts%20say.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fpresidential-campaign-fundraisers-hope-donors-put-faith-technology%2F" target="_blank" class="email" data-post-id="4576" type="icon_link">
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Jim Buttino, president of Systems East in Courtland, N.Y., is currently trying to entice Romney and supportive Republican state and national committees to use his firm's Xpress-pay.com to enable supporters to donate by scanning QR codes on ads. In fact, Systems East has placed a mock Romney campaign TV ad on YouTube that displays a QR code at the bottom of the screen to demonstrate how easy it could be, Buttino says.
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- Companies:
- Silverpop
- The Wall Street Journal
Katie Kuehner-hebert
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