Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
"Unlike text-based giving, carriers do not participate in the transaction, so they receive none of the proceeds," he says. "In addition to the funding delay of 60 to 90 days and the high setup and monthly costs, text messaging always determines the donation amount. If I want to give $50, I can only effectively give $10, so the organization loses $40."
- Companies:
- Silverpop
- The Wall Street Journal
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