Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
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P<%2Fspan><%2Fa>resident%20Barack%20Obama<%2Fa>%20and%20challenger%20Mitt%20Romney<%2Fa>%20are%20employing%20increasingly%20sophisticated%20tools%20to%20get%20more%20people%20to%20donate%20to%20their%20campaigns.%20From%20text%20donations%20to%20sending%20e-mails%20encouraging%20supporters%20to%20buy%20T-shirts%20to%20using%20online%20video%20games%20to%20attract%20supporters%20to%20displaying%20actual%20Facebook<%2Fa>%20friends%20who%20have%20"liked"%20the%20campaign%20—%20the%20candidates%20are%20counting%20on%20the%20"cool"%20factor%20to%20lure%20new%20donors,%20particularly%20Gen%20Xers%20and%20Gen%20Yers,%20experts%20say.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fpresidential-campaign-fundraisers-hope-donors-put-faith-technology%2F" target="_blank" class="email" data-post-id="4576" type="icon_link">
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"With Xpress-pay, there is no need to remember a website or wait until you boot a PC," he says.
Herman Cain was the first political candidate to allow supporters to donate using QR codes via Xpress-pay. It worked "very well" for the candidate, Buttino says.
Xpress-pay is being used by municipalities and businesses, which post their bills on the site for their customers to pay after clicking hyperlinks on the bills either online or on their mobile devices, or scanning QR codes on the bills using their mobile devices. Xpress-pay links hyperlinks or QR codes to merchant and consumer information, such as account numbers and bill amounts, to initiate "error-free payment transactions," Buttino says.
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- Companies:
- Silverpop
- The Wall Street Journal
Katie Kuehner-hebert
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