Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
"There are two ways a political campaign can use these," he says. "They can send an e-mail with a hyperlink, a button or phrase that the reader can touch, or they can include a QR code for the consumer to scan. The mobile app is Web-based, so no app is needed other than a standard barcode reader."
E-mail strategies
- Companies:
- Silverpop
- The Wall Street Journal
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