Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
Both candidates are simplifying their solicitation messages for donations in their e-mails so readers can more easily read the e-mails on their smartphones and tablets, says Loren McDonald, vice president of industry relations at Silverpop, a digital-marketing technology provider based in Atlanta. McDonald has been analyzing e-mails from both the Obama and Romney campaigns.
- Companies:
- Silverpop
- The Wall Street Journal
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