Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
To make their e-mails more readable on mobile devices, the campaigns are making the sentences short and in single columns, and quickly getting to the call to action — asking recipients either to donate, volunteer or rally other people to vote for the candidate.
Romney also is using e-mails for more "retailing" purposes — getting supporters to buy T-shirts or bumper stickers touting his candidacy, McDonald says.
- Companies:
- Silverpop
- The Wall Street Journal
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