Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
Obama also is using the new Facebook Exchange Service on his campaign website to solicit donations and other forms of support.
For example, people curious about Obama can log on to his campaign website and — if they are logged in to their Facebook accounts — they can see in the middle of Obama's homepage the names of two of their Facebook friends who "like" Obama's site. On top of that personalized message is a box labeled "Are You In?" People then have the ability to type their e-mail addresses and ZIP codes to receive even more personalized messages to donate or help get out the vote.
- Companies:
- Silverpop
- The Wall Street Journal
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