Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
The ability for the Obama website to recognize the Facebook cookies embedded within users' computers so it can list specific Facebook friends who have "liked" the site might be seen as a way to excite people that their friends are supporting Obama — or it might just seem creepy and backfire as a marketing strategy, experts say.
- Companies:
- Silverpop
- The Wall Street Journal
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