Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
Indeed, Facebook users report instances where they are listed as having "liked" a candidate when in fact they hadn't. One potential explanation is they could have pressed "like" on a seemingly unrelated ad on Facebook, or on another website altogether, which was then retargeted to the candidate's site using a Facebook Exchange service.
- Companies:
- Silverpop
- The Wall Street Journal
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