Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
Still, he believes political candidates and political advocacy groups — like commercial marketers — should continue to at least get people to "like" them, as it's a great way to get "a basic starter list of who is in their camp."
The current campaigns no doubt continue the trend set in 2008 toward more immediate and multichannel communications. And like in 2008, nonprofits most likely can take a page from the candidates' playbooks to enhance their own fundraising and awareness efforts.
- Companies:
- Silverpop
- The Wall Street Journal
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