Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
"The ability to donate by texting directly increases conversion rates because it is so easy to use," payvia President Darcy Wedd says. "Conversion rates depend on the type of product, but they generally range from three times to six times the conversion rates with credit cards."
Wedd explains why: When donating using a credit card, a supporter has to type in his or her credit card number, address, expiration date, and three- or four-digit security code. But with text donations, payvia just needs a short code to do the transaction.
- Companies:
- Silverpop
- The Wall Street Journal
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