Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
Supporters are then prompted to reply "YES" to confirm the contribution, and the donation is charged directly to their carrier bills.
They also can start the process online by entering their mobile phone numbers on the campaign site's mobile opt-in page, Wedd says. Their contributions are authenticated using a unique, one-time, four-digit PIN sent to the users' mobile to authorize the transaction.
- Companies:
- Silverpop
- The Wall Street Journal
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