Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
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P<%2Fspan><%2Fa>resident%20Barack%20Obama<%2Fa>%20and%20challenger%20Mitt%20Romney<%2Fa>%20are%20employing%20increasingly%20sophisticated%20tools%20to%20get%20more%20people%20to%20donate%20to%20their%20campaigns.%20From%20text%20donations%20to%20sending%20e-mails%20encouraging%20supporters%20to%20buy%20T-shirts%20to%20using%20online%20video%20games%20to%20attract%20supporters%20to%20displaying%20actual%20Facebook<%2Fa>%20friends%20who%20have%20"liked"%20the%20campaign%20—%20the%20candidates%20are%20counting%20on%20the%20"cool"%20factor%20to%20lure%20new%20donors,%20particularly%20Gen%20Xers%20and%20Gen%20Yers,%20experts%20say.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fpresidential-campaign-fundraisers-hope-donors-put-faith-technology%2F" target="_blank" class="email" data-post-id="4576" type="icon_link">
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Both methods also require the mobile users to certify they are eligible to make political contributions under the Federal Election Commission regulations. Moreover, campaign finance laws have capped the amounts that people can contribute each month to each political committee at $50.
The 'big shift'
Wedd says political candidates are jumping on the bandwagon and taking advantage of the "big shift in consumer behavior online."
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- Companies:
- Silverpop
- The Wall Street Journal
Katie Kuehner-hebert
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