Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
However, not everyone is enamored with the idea of Obama and Romney encouraging their supporters to donate via text — considering that the carriers are likely taking as much as 50 percent and possibly even more for their services, says Jeff Hasen, chief marketing officer at Hipcricket in New York City. For charitable donations, such as for the Haiti relief fund, many carriers have announced that they will waive their fees.
- Companies:
- Silverpop
- The Wall Street Journal
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