Vote of Confidence
Fundraisers on both sides of the presidential campaign are hoping supporters will put their faith in technology to add to their candidate's of choice war chest.
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P<%2Fspan><%2Fa>resident%20Barack%20Obama<%2Fa>%20and%20challenger%20Mitt%20Romney<%2Fa>%20are%20employing%20increasingly%20sophisticated%20tools%20to%20get%20more%20people%20to%20donate%20to%20their%20campaigns.%20From%20text%20donations%20to%20sending%20e-mails%20encouraging%20supporters%20to%20buy%20T-shirts%20to%20using%20online%20video%20games%20to%20attract%20supporters%20to%20displaying%20actual%20Facebook<%2Fa>%20friends%20who%20have%20"liked"%20the%20campaign%20—%20the%20candidates%20are%20counting%20on%20the%20"cool"%20factor%20to%20lure%20new%20donors,%20particularly%20Gen%20Xers%20and%20Gen%20Yers,%20experts%20say.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fpresidential-campaign-fundraisers-hope-donors-put-faith-technology%2F" target="_blank" class="email" data-post-id="4576" type="icon_link">
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Wedd acknowledges the difference but says there is no choice working with political candidates.
"With political contributions, we have to charge our customers in the political realm basic commercial rates due to the campaign finance laws," he says. "If we charged less, it would be treated as contributions-in-kind."
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- Companies:
- Silverpop
- The Wall Street Journal
Katie Kuehner-hebert
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