My Mail From Mitt

Now, that's a mondo-fantastic dollar string for sure, but this is the most bottom-line minimalist piece of campaign fundraising mail I've seen yet this cycle.

Most of the reply device is a blue half-tone photograph of President Obama frowning as he stands outside the White House, printed behind a headline and subheads about Americans suffering and things getting worse. The return envelope is plain canary, printed blue with the Romney campaign font and a D.C. P.O. box. The backflap includes a line about contributing online with the same URL spelled out in the letter — the most stand-out piece of political mail I've seen in some time.