Premiums and Paid Products Spotlight: Primed for Premiums?

A special section means a special Editor’s Note, which means I get to turn over the reins to some special guests. So I spoke with consultant Pamela Barden, founder and president of PJBarden Inc. and member of the FundRaising Success Editorial Advisory Board, and copywriter Willis Turner, senior copywriter at Huntsinger & Jeffer, who shared some thoughts on the use of premiums in fundraising. Welcome to the conversation!